Why would you use Google AdWords?

Google AdWords can work for almost any type of business.

Using AdWords (or any PPC platform) requires time and money, but thousands of businesses have found that it’s time and money well spent, because AdWords delivers measurable ROI (return on investment). 

If you’re unfamiliar with AdWords, it’s simply a pay-per-click service which allows you to create and run ads for your business. These clickable ads are then displayed in Google’s search results. By using the right keywords for your target audience, you’re already ahead because you’re reaching people you have an interest in your product or service.

 

Here are a few reasons most people use Google AdWords:

  • It is measurable and flexible 

  • You can customize it to fit the type of customer you’re trying to reach

  • It’s more engaging than traditional SEO and faster

  • Once your ad is created YOU control your advertising costs

  • It helps beat your competitors to customers

 

But, what if you’re competitors are also using AdWords? That’s not an excuse.

According to statistics, 80% of search results now contain AdWords ad placements. Furthermore, those ad placements are covering as much as 85% of the space above the fold on the results page. This doesn’t just mean that Google is making a hefty profit, it illustrates that AdWords are being used by more and more advertisers. So, the only way to beat them is to join them.